This Is Why Apple Wins - Amazon, UI Matters!

Amazon, 
        I love what you have done with turning basic web services (most recently sending batch emails) into a -pay-as-you-go Utility.

But really, you need to simplify your dashboard and reporting. 

Screen_shot_2011-01-25_at_4

Do you seriously expect me to not be confused by this one menu - not to mention it is one of 4 and the others are almost equally as daunting.

Help me help you. I want to continue using your services, but if your interface continues being like this and Apple moves in - unfortunately you will turn into the ‘ex’.

So before that happens, don’t give them the opportunity. Spend some money on a great design team to simplify this and present it easily.

Thanks.

 

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