I have heard how Tim Ferris has used A/B testing to test headlines for his first book, and how he used the blogosphere to create groundswell for the 4-Hour Workweek. However, I just realized another strategy he used for 4-Hour Body.
It’s simple cross promotion. I write a post detailing how your product helped me write my book. He does this with two popular blogs/products, that I have seen. If anyone finds anymore, please let me know in the comments and I will add an update. See below:
Talk about I scratch your back, you scratch mine. I would love to know what measurable impact these ‘guest posts’ have had on his book sales (if he can even track that).
Brilliant Tim. Brilliant!
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